Niche Players are typically specialists with more focused product portfolios and geographies, or are emerging vendors. They may serve one use case particularly well — better than a more generalized vendor.
Niche Players, according to Gartner, are “typically specialists with more focused product portfolios and geographies, or are emerging vendors. They may serve one use case particularly well — better than a more generalized vendor.” Gartner further comment: “Therefore, it is crucial to look beyond just the placement of the vendors in this Magic Quadrant during your evaluation and selection, as your individual needs may be best-served by vendors in the Leaders quadrant, as well as by the Niche Players, especially if you have an unusual need.”
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