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Industry 4.0 business study

Industry 4.0 business study

The Internet of Things and resulting Industry 4.0 provide huge potential for companies - as well as challenges for IT. Find out how the mid-sized sector can master digitalisation without high IT investment in this exclusive business study.

Download the business study now [1.67 MB]

We host the Internet of Things

Current trends such as Industry 4.0 (smart industries), the Internet of Things (IoT) and M2M (machine to machine) clearly show: digitalisation is becoming part of production and everyday life. This means that all machines are able to retrieve information via sensors, exchange them and synchronise them. This creates a huge amount of data. In order to stand any chance of coping with this big-data scenario, a high capacity of computing power, storage space and bandwidth is required.

However, this complex data processing is not one of the core competencies of a mechanical engineering, logistics or industrial company. We therefore offer you the relevant know-how and high-performance data centre infrastructure as external services. So you can continue to use your internal systems to control production, but relocate the storage and processing of your smart data to a managed, redundant and highly secure PlusServer environment.

Each individual company is in the process of redefining itself as an information company. [...] and they turn to external providers to help them manage the Internet of Things. The internal infrastructure will not be able to handle this vast stream of data. It will not disappear, but will be expanded by cloud resources. Rachel Chalmers, Technology Analyst¹

We guide you on the way to Industry 4.0: working in close collaboration with you, we develop a Managed Hosting, Cloud and/or Colocation solution that is perfectly suited to your needs. To do this, we provide a personal Project Manager who supports you throughout all the phases of the project, from the first non-binding consultation (on your premises), through to the design and implementation of your setup.

Internet of Things success story:


Qbo - your favourite coffee from the cloud

Qbo has combined the latest technologies with a timelessly elegant design to create a premium coffee-making system. The brand is aimed at creative coffee aficionados who love to prepare their own coffee just as they like it.

Qbo’s USP: the machine is WLAN-enabled and comes with its own app, which allows the user to choose from numerous customised settings.

To run the new software, PlusServer had been asked to make available a scalable cloud solution as the backend for the coffee machine and the app. Further requirements included high levels of availability and data security to ensure a trouble-free “smart” experience for Qbo customers.


  • In-depth support and consulting service for new project
  • Scalability due to configuration management handled by PlusServer
  • High level of availability via cloud and cluster technologies
  • Application operation/managed services by PlusServer

Due to close collaboration between Qbo, the Bornholdt Lee agency and PlusServer, a customised solution for a new IoT project was created within a short space of time. Qbo was able to outsource all infrastructure planning and management to PlusServer, allowing the company to concentrate completely on further developing its product.

Industry 4.0, Internet of Things and M2M

What do these terms actually mean? They fundamentally all describe the same phenomena, namely objects and machines communicating with one another to obtain certain data. This data then either brings about a direct action - e.g. beacons in stationary business or a self-filling refrigerator - or are processed for further measures later on, for further optimising production or logistics processes.

Industry 4.0 sketch

Coffee machine

Internet of Things

The term ‘Internet of Things’ was coined by British technology pioneer, Kevin Ashton, in 1999. It describes the connection between the real and virtual world. This takes place via RFID chips, beacons, barcodes, etc. While the concept of the Internet of Things was first conceived for the logistics industry in order to simplify the process of transporting containers, it is now hard to imagine everyday life without it. Just think, for example, of printing QR codes on posters and all kinds of wearable technology (portable smart devices like fitness trackers).


Industry 4.0

Industry 4.0 is basically an internet of things, which is used especially for the manufacturing sector. The term itself comes from a German initiative of the industry associations Bitkom, VDMA and ZVEI. However, the concept of Industry 4.0 is by no means a purely German phenomenon, and is pursued worldwide under the name ‘Smart Industries’. 4.0 alludes to a fourth industrial revolution, which arises from so-called smart factories. In these factories all machines, products and processes are connected. The technical foundation for this, much like the Internet of Things, are items such as sensors, actuators, wireless networks, etc.

Robotic arm

Machine to machine (M2M)

Machine to machine communication describes direct interaction between machines, automats, cars, etc. or with a central control centre in industry and logistics. The concept comes from telemetry, i.e. remote monitoring and maintenance. As with the Internet of Things and Industry 4.0, the terms and concepts are not always clearly distinguishable from one another.

References from IOT


¹ The Internet of Things: A Boom for Hosting: