Successfully respond to current retail trends
With regards to the advancement of digitalisation, the retail trade is currently faced with various challenges. Major trends include omni-channel and mobile. What’s more, the optimisation of logistics and merchandise management processes in order to meet the requirements of digital natives with regards to fast consumerism, can mean a mammoth task for commercial enterprises.
Big Data and Analytics give retailers new opportunities to get to know each customer better and to meet their specific needs. Over-the-counter trade also offers numerous possibilities here, for example customer cards or apps.
All of this, however, requires an appropriate IT infrastructure. We support you with proven and flexible solutions to make your retail processes even more efficient. You benefit from strict German data protection and maximum security for your business and customer data.
Digitisation has allowed sales channels to become increasingly intertwined. Today, customers use a wide range of different purchasing options in parallel to create a seamless shopping experience. Contrary to frequently expressed fears, therefore, traditional business is not losing its importance. On the contrary, even pure online retailers are increasingly recognising the advantages of being close to the customer and are opening shops in large cities. (Retail Trends 2025, KPMG and Kantar TNS, 2016)²
Our products for the retail sector
Flexible resources in the PlusServer Private Cloud - which is available to use on request - make an ideal development environment or are perfect for peak load times.
DDoS attacks affect not only online shops, but also internal company applications. Learn more about our protection solutions.